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422 Agency

BLK Blvd


BLK Blvd is a fashion hub for Black creatives who aim to create apparel that speaks to Black culture, art, music, and social justice through visual, cultural expression. All is well, Black, and excellent on BLK Blvd.

Development Details
  • I researched, designed, and implemented technical specifications based on the mockup.
  • I prepared and maintained the transferable code. Ensuring all the steps, performance tests, quality-control tests, and reusable codes are well maintained for easy scaling.
  • Extended the functionality of WooCommerce to support custom design.
  • I leveraged the latest Gutenberg editor capabilities to create scalable WordPress editing experiences
  • I used HTML, CSS(SCSS), JavaScript, jQuery, and PHP to build a completely custom front-end theme using the power of the WordPress.
  • I used HTML, CSS(SCSS), JavaScript, jQuery, and PHP to build custom blocks granting the content managers the ability to manage content with Gutenberg editor and place content however they please without having the ability to write code.
  • I extended the core functionality of WordPress with HTML, CSS(SCSS), JavaScript, jQuery, and PHP so that content managers can manage event listings using custom blocks and other functionality from the WordPress core.
  • I developed custom menus so that content managers can control the navigation as they please.
  • I wrote logic to automatically crop images and format text on the front-end as content managers populate content.
  • Manage code base in private Git repository.
  • Development
  • Photography
  • UX Design
Mobile view of Blk Blvd site

I wanted to design and develop a platform that was easy to use and translated nicely across whatever device that the end user would be accessing the website form. With the help of WordPress, prihtful, and woocommerce, I was able to create a custom theme that would bring this vision to life. No template hustling was involved.